Most people think entrepreneurship is about being in the right circles. Attending events, making connections, networking with the “right people.” And while relationships matter, what actually builds businesses isn’t what happens in social settings—it’s what happens when you’re alone.
This ties directly into Comfort and Entrepreneurship—the moment people get a taste of success, they seek validation through comfort and socializing rather than going deeper into the work. But entrepreneurship doesn’t reward those who constantly seek distraction. It rewards those who embrace solitude.
Some businesses require alone time. Some ideas don’t come in a brainstorming session with friends. Some strategies don’t get built in WhatsApp groups.
Real innovation happens in silence, away from distractions, where the mind has space to connect dots others don’t even see.
But many people avoid this. They crave social interaction, always needing to be around people, filling their days with meetings, lunches, and collaborations that feel productive but don’t actually move the needle. They confuse busyness with progress.
The ones who make it? They embrace the solitude. They know that real work happens in long, uninterrupted stretches. They are comfortable stepping away from the noise, shutting off notifications, and spending time in deep focus.
It’s not glamorous. It’s not fun. And that’s why so few people do it.
If you’re constantly surrounded by people, always checking messages, always available—you’re not really working. You’re just managing impressions.
The best founders disappear for a while. They go into the zone, build something meaningful, and then emerge with results.
If you struggle with this, maybe it’s time to rethink your approach. Real work requires solitude.
For a deeper dive into this, read: Solitude Will Break You (And That’s the Point).